NEW YORK CITY — Industry veteran Jenny Lumpkin has launched Modern Standard, a new creative production/post production network that has a different vision for how brands, agencies and creative talent can work together. Rather than operating as a traditional artist representation or production company, Modern Standard is a pre-vetted network of creative talent and production capabilities that flexes around the work.
The company brings together producers, directors, photographers, creative & production strategists, full-service production companies, post production studios, audio post, music, experiential marketing, AI, public artists and fine artists, giving agencies and brands the ability to assemble the right creative team for each individual project. Lumpkin created the company to avoid egos and burnout, while still keeping things fun and flexible.
“This chapter is a dream scenario for me, offering a new business model, a sharper focus and a passionate team I’m genuinely excited about,” says Lumpkin. “Modern Standard is about bringing together the right people for the right project and creating an environment where great work can happen naturally. Team chemistry matters, and we want to make that a part of the process, not an afterthought.”
Lumpkin has extensive production experience herself. She previously co-founded The Cre8tors Group, Inc., with Dani Jackson-Smith, building a creative production company and network that spanned advertising, entertainment and culture. Following the dissolution of The Cre8tors Group, she took time to rethink traditional artist representation and production models in order to create a more flexible way for clients and creative talent to work together.
Also joining Lumpkin at Modern Standard are executive producer Robert Mulligan, operations manager Adora Wilson-Eye, marketing manager Armani Barron and business manager Troy Holmes.
“Modern Standard is not about maintaining a fixed roster simply for the sake of having one. We are a creative ecosystem,” Lumpkin explains. “It’s about listening to each client’s unique needs, knowing the talent, understanding what makes them great, and knowing how different people can complement each other. We can build the team around the idea rather than forcing the idea into a predetermined structure.”
