Creative Group implements Brevity transcoding solution
May 17, 2012

Creative Group implements Brevity transcoding solution

NEW YORK – Brevity (, which has designed a new media transcoding, transfer, storage management and collaboration platform, recently made a sale to international post house Creative Group. Since last Fall, Creative Group has deployed Brevity’s V2 solution, seeing workflow gains for transport and transcode of sports highlights, TV programs and promotions of HD content. Brevity recently introduced V3 of the solution at NAB.

"The ability to provide simultaneous transport and transcode enables us to offer our clients significant improvements in file-based workflow, shortening turnaround time and driving production efficiencies while ensuring very high quality,” explains Creative Group president Joe Avallone.

At the NAB show in April, Brevity debuted V3 for the first time. The latest version delivers simultaneous transcoding and highly accelerated transport of high-resolution video as an integrated process on any network. V3 delivers this through a Web-based enterprise video management solution.

“Our goal is to eliminate many of the commercial, creative and technology challenges associated with management and distribution of diverse media files and formats,” explains Jake Bronstein, CEO, Brevity. “Creative Group was one of the first to implement Brevity, to really understand how they could create a fundamental workflow change, and we can’t be happier with the impact it’s had for them and their clients.”