DALLAS, TX – Lerma (https://lermaagency.com) has appointed José Julián Acosta head of production, in charge of leading the full-service agency's integrated production practice. Originally from San Juan, Puerto Rico, Acosta studied music production & engineering at Berklee College of Music before beginning his career in advertising. His career has included roles at Monks, FCB Chicago, Mono and Publicis Sapient.
“José isn't simply coming in to lead production as we know it today. He's here to help us imagine what production can become," explains Paco Conde, chief creative officer at Lerma. "His combination of creative instinct, production craft and fluency in emerging technology makes him the right person to build this capability for where Lerma is going next.”
Acosta joins the agency from Monks, formerly Media.Monks, where he served as AI solutions director and executive producer, partnering with global clients to explore how emerging technology could transform creative production. Previously, he was SVP, director of production at FCB Chicago, where he led integrated production across some of the agency's largest brands.
Throughout his career, Acosta has produced work spanning broadcast, digital, social, experiential and emerging platforms. At Lerma, his mandate will extend beyond execution. He will bring production thinking earlier into the creative process, helping teams unlock new possibilities, simplify complexity and explore how emerging technology can enable more ambitious ideas without sacrificing the craft and human judgment behind them.