NEW YORK CITY – Virtue Worldwide, the creative agency powered by Vice Media, recently partnered with camera-free smart glasses company Even Realities to launch a new campaign. “Exposed” is a suspense-driven microdrama directed by Ishana Night Shyamalan and consists of 10 webisodes, which can be viewed on TikTok, YouTube and Even Realities’ website (www.evenrealities.com). The campaign asks the question: What happens when the people around a smart-glasses wearer become part of the story without ever agreeing to be filmed?
Even Realities’ Even G2 glasses are camera-free and display-first, offering navigation, live translation, notifications and teleprompting without recording the world around the wearer. Exposed is set in the near future, where camera glasses are everywhere. A young family unknowingly has their private vacation become entertainment for strangers. The project highlights how anyone can record someone and make them a part of their show.
The visuals were shot by director of photography Dmitry Lopatin using an Arri Alexa 35 camera, equipped with a Tribe Blackwing7 lens. The videos run between :20 and 1:30, and were edited by Hrishi Bardhan using Adobe Premiere.
The series serves as the centerpiece of Even Realities’ broader “Exposed” campaign, which launched in September. For Even Realities, the campaign reflects a deliberate product philosophy. Their display-first approach brings information directly into the wearer’s field of view while maintaining the look and feel of everyday eyewear.
