About the author

Marc Loftus

Marc Loftus is the Senior Editor and Director of Web Content for Post Magazine. He has been with the monthly publication since 1992, reporting on new technologies and creative techniques relating to film, television and commercial post production. In that time, he has witnessed the transition from linear to nonlinear, analog to digital, stereo to surround, SD to HD, tape-based to file-based, and 2D to 3D. Marc is a graduate of The New York Institute of Technology.

Author Articles

  • SONY'S XDCAM HD TAKES ON IDITAROD
    SONY'S XDCAM HD TAKES ON IDITAROD

    ANCHORAGE, AK – Minneapolis-based freelance director of photography, Mark Falstad, is the first in the US to get his hands on Sony’s new XDCAM HD camera. The company approached Falstad to ...

    April 6, 2006

  • KFC'S 'TOP SECRET CODE' CRACKED
    KFC'S 'TOP SECRET CODE' CRACKED

    CHICAGO – Agency FCB, here, recently came up with a marketing idea for client KFC that combats a television audience’s willingness to skip over commercials while promoting the restaurant c ...

    March 16, 2006

  • NAB, UMD, KFC...
    NAB, UMD, KFC...

    With NAB only weeks away, a number of manufacturers have already shown their hand, revealing what they'll have on display in Las Vegas.

    March 6, 2006

  • SPITFIRE AUTHORING FOR UMD FORMAT
    SPITFIRE AUTHORING FOR UMD FORMAT

    SANTA MONICA, CA - Spitfire Media (www.spitfire-media.com) got into UMD authoring right after Sony introduced the PSP in early 2005. The studio has an ongoing relationship with Universal, having autho ...

    March 6, 2006

  • NAB POST|PRODUCTION WORLD OFFERING NLE TRAINING
    NAB POST|PRODUCTION WORLD OFFERING NLE TRAINING

    LAS VEGAS - Editors looking to brush up on their skill or learn additional applications might want to attend this year's NAB Post|Production World Conference (www.nabshow.com), which returns to Las Ve ...

    February 21, 2006

  • REEL ADVICE
    REEL ADVICE

    3D Training Institute and The Fashion Institute of Technology teamed up to host the "3D Animation Career Advancement Seminar" last month, offering attendees advice on how to find work in the ...

    February 1, 2006

  • NLE RENTALS - PART II
    NLE RENTALS - PART II

    Back in September, this space looked at the NLE rental business, particularly two companies that were seeing success in New York. Well, the rental business is thriving elsewhere, too. Across the pond, ...

    January 4, 2006

  • AES 2005
    AES 2005

    More than 20,000 audiophiles attended last month's AES show in New York, where the latest in audio hardware and software was on display.

    October 31, 2005

  • POST KATRINA
    POST KATRINA

    Like many Americans, I spent much of September glued to the TV, watching weather reports and cable news coverage of Hurricane Katrina. Los Angeles and New York are home to so much of the post industry ...

    October 10, 2005

  • MUSICAL MASH-UPS
    MUSICAL MASH-UPS

    So what is a musical mash-up? Well, according to Wikipedia, it consists of the combination [usually by digital means] of the music from one song with the a capella from another.

    September 7, 2005

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