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April 2014

Marc Loftus

Marc Loftus is the Senior Editor and Director of Web Content for Post Magazine. He has been with the monthly publication since 1992, reporting on new technologies and creative techniques relating to film, television and commercial post production. In that time, he has witnessed the transition from linear to nonlinear, analog to digital, stereo to surround, SD to HD, tape-based to file-based, and 2D to 3D. Marc is a graduate of The New York Institute of Technology.



mloftus@postmagazine.com
Authored Articles
VFX: 'The Wolf of Wall Street'
Published: September 5, 2013

NEW YORK — VFX producer/supervisor Mark Russell is currently working on The Wolf of Wall Street, an upcoming theatrical release being directed by Martin Scorsese. The film stars Leonardo DiCaprio as Jordan Belfort, who was convicted of crimes related to the stock market back in the late ‘90s.
Post Script: Thoughts from SIGGRAPH 2013
Published: August 12, 2013

SIGGRAPH 2013 took place in Anaheim, CA, last month, bringing together more than 17,000 animators, artists, technology developers and researchers from 77 different countries. Holding an animation-oriented show in Disneyland’s back yard would seem like a good match, and by many counts, the convention could be billed as a success. Yet, there were underlying hints that reflected the shaky state of the animation and visual effects industry.
Director's Chair: Jeffrey Hornaday - Disney's 'Teen Beach Movie'
Published: July 19, 2013

Choreographer and director Jeffrey Hornaday recently complete work on Disney Channel’s new summer-event special, Teen Beach Movie, which debuts on the network on Friday, July 19. The movie is a stylized mash-up of classic surfer movies and West Side Story, featuring nearly a dozen musical numbers, all shot on location in Puerto Rico.
Post Script: Witnessing change
Published: July 8, 2013

Ken Ashe is the new GM at ZapBoomBang Studios in Houston, an audio and video production studio and post house that specializes in commercial work, and one that hopes to expand into long-form and corporate work too. When I spoke with Ashe, he’d been at the studio for just three weeks, but his career actually spans more than three decades. He founded Match Frame in Texas many years ago, which later became 1080, Inc.
Hooked delivers 'Haunting Melissa' to mobile devices
Published: June 20, 2013

HOLLYWOOD — Hooked Digital Media (www.hookeddigitalmedia.com) is a new production company that’s creating original content and delivering it through its own free custom iOS application.
Post Script: Light Iron opens in NYC
Published: June 7, 2013

Four-year-old Light Iron (www.lightiron.com) launched a brand new facility last month, expanding from its headquarters in Hollywood to the East Coast with a new operation in Manhattan. Light Iron specializes in on-site dailies services, digital intermediate work and data services for projects that are being acquired using the latest file-based cameras.
Training
Published: May 14, 2013

These days, pros looking to expand their skillsets need not travel any further than their computer screens. The Web has become an incredible resource for those looking to be trained or build their existing creative muscles on current post tools.
Post Script: Tech and creative collide in NYC
Published: May 6, 2013

Next month, The Collider Digital Production Conference (www.colliderevents.com) will debut in New York City, giving attendees a chance to check out VFX-, animation- and digital production-themed presentations, panels, master classes and screenings, as well as a job fair. Collider’s organizer Stephen Price believes it’s time the East Coast, and New York in particular, had a production-themed event that balanced both technology and creativity.
Post Script: The GPU Technology Conference
Published: April 3, 2013

I attended the GPU Technology Conference (GTC) in San Jose in March, which promotes awareness of the value of GPU computing. The conference/exhibition had a heavy focus on research and education, with hundreds of panels, papers and tutorials, but also featured a media and entertainment path that applied to post.
Editing: 'Olympus Has Fallen'
Published: March 28, 2013

LOS ANGELES — Wildfire Post Production Studios (www.wildfirepost.com) provided sound design and mixing services for Millennium Films’, Olympus Has Fallen. The studio also hosted picture editor John Refoua, who spent time cutting the film at Wildfire after working on location in Shreveport, Louisiana, where the film was shot.
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