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August 2014

Marc Loftus

Marc Loftus is the Senior Editor and Director of Web Content for Post Magazine. He has been with the monthly publication since 1992, reporting on new technologies and creative techniques relating to film, television and commercial post production. In that time, he has witnessed the transition from linear to nonlinear, analog to digital, stereo to surround, SD to HD, tape-based to file-based, and 2D to 3D. Marc is a graduate of The New York Institute of Technology.



mloftus@postmagazine.com
Authored Articles
AVID'S NEW ISIS
Published: August 10, 2010

As this issue was going to press, Avid announced that it is expanding its ISIS shared storage product family with the introduction of the ISIS 5000. The company introduced the flagship Unity ISIS back in November of 2005, and James Frantzreb, Avid’s senior marketing segment manager for broadcast and storage, says the ISIS file system has since “been proven in the most demanding and high-profile media production environments in the world.”

EXPANDING THE BUSINESS
Published: July 13, 2010

Last month in this space, I mentioned what I perceived as a slight hiring trend throughout the industry. Another month has gone by, and we’ve come across numerous similar announcements. I call it: “good news.”

GETTING THE JOB
Published: May 28, 2010

During any given month, Post will learn of new hirings at studios throughout the industry. But this month there seemed to be more activity than usual. While the industry as a whole may not be on a hiring spree, there are positions out there.

PUSHING... AND RESISTING STEREO 3D
Published: May 7, 2010

It was impossible to attend this year’s NAB show and not pick up on the stereo 3D trend, be it in the form of acquisition, workflow or display products.

HBO TAKES ON WWII IN 'THE PACIFIC'
Published: April 1, 2010

SANTA MONICA — In mid-March, HBO began broadcasting its new 10-part miniseries, The Pacific. Executive produced by Tom Hanks, Steven Spielberg and Gary Goetzman, the series recreates the stories of three real-life Marines — Robert Laeckie, John Basilone and Eugene Sledge — who served during World War II. But unlike the 2001 miniseries Band of Brothers by the same executive producing team, this drama takes a look at the battle with Japan in the Pacific, as opposed to the war taking place in Eastern Europe.
THE PACKAGED DEAL
Published: April 1, 2010

This month, Post looks at the advantages offered by studios that can handle everything “under one roof.” Director Kim Bass, who’s a partner in Hollywood’s Bass Entertainment Pictures (www.bassentertainmentpictures.com), completed work on two feature films in just the past year, and credits Digital Jungle with making it happen.
CONSULTING BENEFITS
Published: February 2, 2010

Post studios have long realized the benefits of working with freelance talent. They can bring in creatives based on the job, and not have to lay off when things slow down. But what about those serving in non-creative roles, such as business strategists?
SMOKE COMES TO THE MAC
Published: December 23, 2009

In mid-December, Autodesk released Smoke on the Mac, a software-only application that offers tools for editorial finishing, conforming, tracking, stabilizing, 2D/3D text, 3D compositing, color correction and VFX. Autodesk industry manager Bruno Sargeant says the Mac version of Smoke ($14,995) makes the company’s tools more accessible to the market.
BUSINESS SWOT PREVIEW
Published: November 24, 2009

For several years now, our December issue has taken a SWOT focus, looking at the Strengths, Weaknesses, Opportunities and Threats of the different post markets. On our Website this month, we offer a “bonus” SWOT, where pros comment on the studio business itself. Here’s a look at what some had to say…
SWOT: 3D STEREO
Published: November 24, 2009

Studios that have ventured into the 3D stereoscopic business see a lot of potential. More and more newly-produced content is seeing 3D release, including animated features, which has become somewhat of a standard for stereo. Concert films are also a big attraction, and audiences don't seem to mind paying a premium for an experience that can't be duplicated at home... yet. 3D TV sets are coming, and content owners are going to need their archives updated for future revenue streams.
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