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April 2014

Marc Loftus

Marc Loftus is the Senior Editor and Director of Web Content for Post Magazine. He has been with the monthly publication since 1992, reporting on new technologies and creative techniques relating to film, television and commercial post production. In that time, he has witnessed the transition from linear to nonlinear, analog to digital, stereo to surround, SD to HD, tape-based to file-based, and 2D to 3D. Marc is a graduate of The New York Institute of Technology.



mloftus@postmagazine.com
Authored Articles
THE PACKAGED DEAL
Published: April 1, 2010

This month, Post looks at the advantages offered by studios that can handle everything “under one roof.” Director Kim Bass, who’s a partner in Hollywood’s Bass Entertainment Pictures (www.bassentertainmentpictures.com), completed work on two feature films in just the past year, and credits Digital Jungle with making it happen.
CONSULTING BENEFITS
Published: February 2, 2010

Post studios have long realized the benefits of working with freelance talent. They can bring in creatives based on the job, and not have to lay off when things slow down. But what about those serving in non-creative roles, such as business strategists?
SMOKE COMES TO THE MAC
Published: December 23, 2009

In mid-December, Autodesk released Smoke on the Mac, a software-only application that offers tools for editorial finishing, conforming, tracking, stabilizing, 2D/3D text, 3D compositing, color correction and VFX. Autodesk industry manager Bruno Sargeant says the Mac version of Smoke ($14,995) makes the company’s tools more accessible to the market.
BUSINESS SWOT PREVIEW
Published: November 24, 2009

For several years now, our December issue has taken a SWOT focus, looking at the Strengths, Weaknesses, Opportunities and Threats of the different post markets. On our Website this month, we offer a “bonus” SWOT, where pros comment on the studio business itself. Here’s a look at what some had to say…
SWOT: 3D STEREO
Published: November 24, 2009

Studios that have ventured into the 3D stereoscopic business see a lot of potential. More and more newly-produced content is seeing 3D release, including animated features, which has become somewhat of a standard for stereo. Concert films are also a big attraction, and audiences don't seem to mind paying a premium for an experience that can't be duplicated at home... yet. 3D TV sets are coming, and content owners are going to need their archives updated for future revenue streams.
EDITING: ROLAND EMMERICH'S '2012'
Published: November 16, 2009

CULVER CITY - Editor Peter S. Elliot and 1st assistant editor Rob Malina were part of the team that cut Roland Emmerich’s new apocalyptic feature 2012. The film stars John Cusack, Amanda Peet, Danny Glover and Chiwetel Ejiofor, and was shot digitally using the Genesis camera, though 35mm was used for some underwater sequences. Post recently had a chance to chat with some members of the editorial team regarding their work on the 2 hour and 35 minute film, which is loaded with visual effects, many detailing the Earth’s destruction.
MAKING IT WORK
Published: November 3, 2009

At Mindsmack (www.mindsmack.tv) in New York City — which handles broadcast promos and spots, as well as interactive and Web work through its Mindsmack.com business — flexibility is the key to getting through challenging economic times.
AUTODESK ADDRESSES RED WORKFLOW
Published: October 7, 2009

Recently, Post teamed up with Autodesk and Alt Systems to host a roundtable presentation that looked at digital acquisition — particularly using the Red One camera — and the challenges that pros are facing in handling files during post production. The goal of this LA-based event was to present a sampling of pros working on Red projects, and the solutions — Autodesk’s in this case — that are helping to simplify workflows.
BIONIC HELPS PROMOTE 'LITTLE MONK' WEBISODES
Published: October 7, 2009

NEW YORK – Bionic (www.bionic.tv) recently completed work on a Monk-themed promo campaign for USA Network that’s designed to drive viewers of the cable net to its Website, where they can view Little Monk Webisodes. The 10 four-minute episodes present the early days of the popular “obsessive detective,” including his compulsions and how he got his start in solving crimes.
COVER STORY - HDTV SERIES
Published: October 7, 2009

Each season, it seems more series are switching to HD, and this month Post caught up with a number of shows — one comedy, one sci-fi, and two dramas — that recently premiered in or made the switch to high definition.
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