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November 2014

Marc Loftus

Marc Loftus is the Senior Editor and Director of Web Content for Post Magazine. He has been with the monthly publication since 1992, reporting on new technologies and creative techniques relating to film, television and commercial post production. In that time, he has witnessed the transition from linear to nonlinear, analog to digital, stereo to surround, SD to HD, tape-based to file-based, and 2D to 3D. Marc is a graduate of The New York Institute of Technology.



mloftus@postmagazine.com
Authored Articles
BIONIC HELPS PROMOTE 'LITTLE MONK' WEBISODES
Published: October 7, 2009

NEW YORK – Bionic (www.bionic.tv) recently completed work on a Monk-themed promo campaign for USA Network that’s designed to drive viewers of the cable net to its Website, where they can view Little Monk Webisodes. The 10 four-minute episodes present the early days of the popular “obsessive detective,” including his compulsions and how he got his start in solving crimes.
COVER STORY - HDTV SERIES
Published: October 7, 2009

Each season, it seems more series are switching to HD, and this month Post caught up with a number of shows — one comedy, one sci-fi, and two dramas — that recently premiered in or made the switch to high definition.
AUDIO FOR COMMERCIALS
Published: September 1, 2009

Pros working on audio for commercials today will tell you their creative contributions help to bring in work, even more so than the latest equipment or the ability to offer packaged services.
LEARNING THE NEW 'STUDIO'
Published: August 24, 2009

Apple's new Final Cut Studio package has sparked a lot of activity from manufacturers of companion and plug-in products. But just as active is the area of training, and in recent weeks, providers have announced incentives and opportunities for those looking to learn the apps or improve their existing skills.
THE NEXT GENERATION POST HOUSE
Published: August 6, 2009

Digital Octopus is a young company that sees the post industry changing. You can't call them a studio, because they don't have a traditional storefront. Instead, Emmy-nominated editor Peter Dunn has put together a roster of equally talented editors — 20 pros who are all available to contribute to jobs from remote locations, many being their homes.
AUDIO FOR ANIMATION
Published: July 13, 2009

Creating soundscapes for these imaginary worlds.
ROBERT REDFORD'S BRAND IDENTITY
Published: July 9, 2009

Last month, the Promax|BDA show took place in New York City, giving broadcast designers an opportunity to network and take in presentations from many notables in the field. One of the program's high points came in the form of a sit-down discussion with film legend Robert Redford, who was interviewed about his career and own brand by advertising executive Donny Deutsch — he is the chairman of Deutsch, Inc., and also hosted his own cable talk show, The Big Idea With Donny Deutsch, which often featured stars discussing their achievements.

SHOOT...STORE!
Published: June 1, 2009

At NAB, there was no shortage of tapeless storage solutions that allow pros to acquire footage directly to disk and then quickly turn it around for editing in their preferred NLE.
SOUND LIBRARIES
Published: June 1, 2009

To succeed, it takes more than just quality tracks, you need to compete online too.
AUDIO FOR GAMES & DVD
Published: April 28, 2009

For some studios that handle audio post, game and DVD titles represent a significant portion of their workload. And for others that find themselves doing sound for commercials and films, games and DVD projects represent a welcome form of new business — one that they’d like to see grow.
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