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December 2014

Marc Loftus

Marc Loftus is the Senior Editor and Director of Web Content for Post Magazine. He has been with the monthly publication since 1992, reporting on new technologies and creative techniques relating to film, television and commercial post production. In that time, he has witnessed the transition from linear to nonlinear, analog to digital, stereo to surround, SD to HD, tape-based to file-based, and 2D to 3D. Marc is a graduate of The New York Institute of Technology.



mloftus@postmagazine.com
Authored Articles
SWOT: 3D STEREO
Published: November 24, 2009

Studios that have ventured into the 3D stereoscopic business see a lot of potential. More and more newly-produced content is seeing 3D release, including animated features, which has become somewhat of a standard for stereo. Concert films are also a big attraction, and audiences don't seem to mind paying a premium for an experience that can't be duplicated at home... yet. 3D TV sets are coming, and content owners are going to need their archives updated for future revenue streams.
EDITING: ROLAND EMMERICH'S '2012'
Published: November 16, 2009

CULVER CITY - Editor Peter S. Elliot and 1st assistant editor Rob Malina were part of the team that cut Roland Emmerich’s new apocalyptic feature 2012. The film stars John Cusack, Amanda Peet, Danny Glover and Chiwetel Ejiofor, and was shot digitally using the Genesis camera, though 35mm was used for some underwater sequences. Post recently had a chance to chat with some members of the editorial team regarding their work on the 2 hour and 35 minute film, which is loaded with visual effects, many detailing the Earth’s destruction.
MAKING IT WORK
Published: November 3, 2009

At Mindsmack (www.mindsmack.tv) in New York City — which handles broadcast promos and spots, as well as interactive and Web work through its Mindsmack.com business — flexibility is the key to getting through challenging economic times.
AUTODESK ADDRESSES RED WORKFLOW
Published: October 7, 2009

Recently, Post teamed up with Autodesk and Alt Systems to host a roundtable presentation that looked at digital acquisition — particularly using the Red One camera — and the challenges that pros are facing in handling files during post production. The goal of this LA-based event was to present a sampling of pros working on Red projects, and the solutions — Autodesk’s in this case — that are helping to simplify workflows.
BIONIC HELPS PROMOTE 'LITTLE MONK' WEBISODES
Published: October 7, 2009

NEW YORK – Bionic (www.bionic.tv) recently completed work on a Monk-themed promo campaign for USA Network that’s designed to drive viewers of the cable net to its Website, where they can view Little Monk Webisodes. The 10 four-minute episodes present the early days of the popular “obsessive detective,” including his compulsions and how he got his start in solving crimes.
COVER STORY - HDTV SERIES
Published: October 7, 2009

Each season, it seems more series are switching to HD, and this month Post caught up with a number of shows — one comedy, one sci-fi, and two dramas — that recently premiered in or made the switch to high definition.
AUDIO FOR COMMERCIALS
Published: September 1, 2009

Pros working on audio for commercials today will tell you their creative contributions help to bring in work, even more so than the latest equipment or the ability to offer packaged services.
LEARNING THE NEW 'STUDIO'
Published: August 24, 2009

Apple's new Final Cut Studio package has sparked a lot of activity from manufacturers of companion and plug-in products. But just as active is the area of training, and in recent weeks, providers have announced incentives and opportunities for those looking to learn the apps or improve their existing skills.
THE NEXT GENERATION POST HOUSE
Published: August 6, 2009

Digital Octopus is a young company that sees the post industry changing. You can't call them a studio, because they don't have a traditional storefront. Instead, Emmy-nominated editor Peter Dunn has put together a roster of equally talented editors — 20 pros who are all available to contribute to jobs from remote locations, many being their homes.
AUDIO FOR ANIMATION
Published: July 13, 2009

Creating soundscapes for these imaginary worlds.
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