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April 2014

Marc Loftus

Marc Loftus is the Senior Editor and Director of Web Content for Post Magazine. He has been with the monthly publication since 1992, reporting on new technologies and creative techniques relating to film, television and commercial post production. In that time, he has witnessed the transition from linear to nonlinear, analog to digital, stereo to surround, SD to HD, tape-based to file-based, and 2D to 3D. Marc is a graduate of The New York Institute of Technology.



mloftus@postmagazine.com
Authored Articles
Working It: How this grad landed her first gig
Published: September 11, 2012

Amy Rosenberg graduated from Indiana University in May, and through her own legwork, networking and maximizing of opportunities, has scored her first position as an editor’s assistant at Hooligan (www.hooligannyc.com) in New York City. 
Student To Pro
Published: September 5, 2012

Finding your first job can be a humbling experience, particularly for those who have grand ideas of creating video, film and animated projects upon graduation. The right schooling is important, but attitude and ambition also has a lot to do with achieving success in securing a paid position.
Post Script: A conversation with Avid CEO Gary Greenfield
Published: September 4, 2012

Just prior to IBC, I had a chance to speak with Avid CEO Gary Greenfield, who has picked up some added responsibilities following the departure of COO Kirk Arnold in July, and the divestiture of the company’s consumer business shortly before that. Greenfield wanted to focus on the company’s new vision and direction, as well as shed some light on the Avid’s plans for the annual IBC show.
Mutt's independent plan
Published: August 17, 2012

Aaron Lee Lopez is the owner of Mutt Productions (www.muttproductions.com) in San Antonio, TX, a boutique post house that offers production, editorial and audio services for commercial projects, music videos and shorts, which in turn, help fund the creation of the company’s own original content.
Scoring Disney's 'Odd Life of Timothy Green'
Published: August 17, 2012

SANTA MONICA — Disney’s latest live action film The Odd Life of Timothy Green centers on a young couple struggling with infertility. In frustration, they bury a box in their backyard, listing all of the traits they could hope for in a child. To their surprise, their dreams are answered when a young boy arrives the next day, covered in mud having sprouted up from the soil.
Post Script: FX Networks details branding strategy
Published: July 9, 2012

Last month, we looked at studios that specialize in “broadcast design.” I recently had a chance to connect with the folks at FX Networks, which faces a constant challenge in attracting viewers to its popular programming.
Edit Fest 2012: Pros discuss their inspiration
Published: July 9, 2012

NEW YORK — Edit Fest NY took place last month at the Director’s Guild of America offices here. The conference was attended by editors, assistant editors, directors and producers looking to expand their knowledge base as well as the forms of media they work in.
Post Script: Source Audio's solution
Published: June 8, 2012

Source Audio recently launched a new search and distribution platform for sound effects and music licensing that’s designed to serve the creators of production music as well as the agencies, production companies and post houses that use them. Post caught up with Andrew Harding, who is one of five founders of the LA-based company.
Post Script: Composing 'The Raven'
Published: May 22, 2012

Composer Lucas Vidal and his LA-based Music and Motion Productions (www.mumoproductions.com) completed work on The Raven, a 19th Century tale of Edgar Allan Poe and the influence his writings have on a serial murderer. The film stars John Cusack as the author, who teams up with a detective to keep his tales from becoming a reality. Poe’s own interests are shaken when the woman he loves, herself, becomes a target.
The Art of Compositing
Published: May 15, 2012

It could be said that the compositing process is where things all come together, be it in a feature film, commercial or television program. Compositors have a keen eye, and it’s their job to not only combine elements in a scene, but to actually help sell the effect to the audience. Roto, keying and tracking skills serve as the foundation of their craft, and success comes in creating a believability that goes without questioning.
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