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December 2014

Marc Loftus

Marc Loftus is the Senior Editor and Director of Web Content for Post Magazine. He has been with the monthly publication since 1992, reporting on new technologies and creative techniques relating to film, television and commercial post production. In that time, he has witnessed the transition from linear to nonlinear, analog to digital, stereo to surround, SD to HD, tape-based to file-based, and 2D to 3D. Marc is a graduate of The New York Institute of Technology.



mloftus@postmagazine.com
Authored Articles
Hooked delivers 'Haunting Melissa' to mobile devices
Published: June 20, 2013

HOLLYWOOD — Hooked Digital Media (www.hookeddigitalmedia.com) is a new production company that’s creating original content and delivering it through its own free custom iOS application.
Post Script: Light Iron opens in NYC
Published: June 7, 2013

Four-year-old Light Iron (www.lightiron.com) launched a brand new facility last month, expanding from its headquarters in Hollywood to the East Coast with a new operation in Manhattan. Light Iron specializes in on-site dailies services, digital intermediate work and data services for projects that are being acquired using the latest file-based cameras.
Training
Published: May 14, 2013

These days, pros looking to expand their skillsets need not travel any further than their computer screens. The Web has become an incredible resource for those looking to be trained or build their existing creative muscles on current post tools.
Post Script: Tech and creative collide in NYC
Published: May 6, 2013

Next month, The Collider Digital Production Conference (www.colliderevents.com) will debut in New York City, giving attendees a chance to check out VFX-, animation- and digital production-themed presentations, panels, master classes and screenings, as well as a job fair. Collider’s organizer Stephen Price believes it’s time the East Coast, and New York in particular, had a production-themed event that balanced both technology and creativity.
Post Script: The GPU Technology Conference
Published: April 3, 2013

I attended the GPU Technology Conference (GTC) in San Jose in March, which promotes awareness of the value of GPU computing. The conference/exhibition had a heavy focus on research and education, with hundreds of panels, papers and tutorials, but also featured a media and entertainment path that applied to post.
Editing: 'Olympus Has Fallen'
Published: March 28, 2013

LOS ANGELES — Wildfire Post Production Studios (www.wildfirepost.com) provided sound design and mixing services for Millennium Films’, Olympus Has Fallen. The studio also hosted picture editor John Refoua, who spent time cutting the film at Wildfire after working on location in Shreveport, Louisiana, where the film was shot.
Post Script: 'Moonrise Kingdom,' 'Black Swan' editor Andrew Weisblum
Published: March 8, 2013

Manhattan Edit Workshop launched its “Inside the Cutting Room” series last month with a sit down with editor Andrew Weisblum, ACE. Hosted by author/film historian Bobbie O’Steen, the two-hour event looked at Weisblum’s career as a film editor and his relationships with two very different directors: Wes Anderson (The Darjeeling Limited, Fantastic Mr. Fox, Moonrise Kingdom) and Darren Aronofsky (The Wrestler, Black Swan).
VFX: 'Oz the Great and Powerful'
Published: March 8, 2013

CULVER CITY — Sony Pictures Imageworks contributed more than 1,100 shots to the new Disney film, Oz The Great and Powerful, which hit theatres on March 8. The film was shot natively in 3D and called on the Imageworks team to help director Sam Raimi achieve his stylized vision of the Land of Oz and its magical characters.
Post Script: Resourceful filmmaking
Published: February 4, 2013

Post has long covered affordable technologies that can improve workflows, lower production costs and expand the user base. This month, we have a feature on Visual Effects Plug-Ins (page 26), which do much of the aforementioned. Companies like Digieffects and Red Giant see the industry expanding thanks to new digital cameras and apps like FCP, and are releasing plug-ins geared toward those very users.
Post Script: Reinventing Autodesk's Smoke
Published: January 3, 2013

On December 17,  Autodesk “finally” released Smoke 2013, the latest version of its Mac-driven editing and visual effects tool. I say finally because it was supposed to come to market in September, but ran into “some snags,” says senior product marketing manager Marc Hamaker. The extra time, however, allowed the company to take in even more user feedback — over 31,000 downloads were made during the beta period — enabling Autodesk to deliver an end product that’s “more aligned with what the market needs,” he notes.
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