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EDITING: ROLAND EMMERICH'S '2012'
Published: November 16, 2009
CULVER CITY - Editor Peter S. Elliot and 1st assistant editor Rob Malina were part of the team that cut Roland Emmerich’s new apocalyptic feature 2012. The film stars John Cusack, Amanda Peet, Danny Glover and Chiwetel Ejiofor, and was shot digitally using the Genesis camera, though 35mm was used for some underwater sequences. Post recently had a chance to chat with some members of the editorial team regarding their work on the 2 hour and 35 minute film, which is loaded with visual effects, many detailing the Earth’s destruction. |
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MAKING IT WORK
Published: November 3, 2009
At Mindsmack (www.mindsmack.tv) in New York City — which handles broadcast promos and spots, as well as interactive and Web work through its Mindsmack.com business — flexibility is the key to getting through challenging economic times.
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AUTODESK ADDRESSES RED WORKFLOW
Published: October 7, 2009
Recently, Post teamed up with Autodesk and Alt Systems to host a roundtable presentation that looked at digital acquisition — particularly using the Red One camera — and the challenges that pros are facing in handling files during post production. The goal of this LA-based event was to present a sampling of pros working on Red projects, and the solutions — Autodesk’s in this case — that are helping to simplify workflows.
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BIONIC HELPS PROMOTE 'LITTLE MONK' WEBISODES
Published: October 7, 2009
NEW YORK – Bionic (www.bionic.tv) recently completed work on a Monk-themed promo campaign for USA Network that’s designed to drive viewers of the cable net to its Website, where they can view Little Monk Webisodes. The 10 four-minute episodes present the early days of the popular “obsessive detective,” including his compulsions and how he got his start in solving crimes. |
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COVER STORY - HDTV SERIES
Published: October 7, 2009
Each season, it seems more series are switching to HD, and this month
Post caught up with a number of shows — one comedy, one sci-fi, and two
dramas — that recently premiered in or made the switch to high
definition. |
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AUDIO FOR COMMERCIALS
Published: September 1, 2009
Pros working on audio for commercials today will tell you their creative contributions help to bring in work, even more so than the latest equipment or the ability to offer packaged services.
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LEARNING THE NEW 'STUDIO'
Published: August 24, 2009
Apple's new Final Cut Studio package has sparked a lot of activity from manufacturers of companion and plug-in products. But just as active is the area of training, and in recent weeks, providers have announced incentives and opportunities for those looking to learn the apps or improve their existing skills.
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THE NEXT GENERATION POST HOUSE
Published: August 6, 2009
Digital Octopus is a young company that sees the post industry changing. You can't call them a studio, because they don't have a traditional storefront. Instead, Emmy-nominated editor Peter Dunn has put together a roster of equally talented editors — 20 pros who are all available to contribute to jobs from remote locations, many being their homes.
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AUDIO FOR ANIMATION
Published: July 13, 2009
Creating soundscapes for these imaginary worlds.
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ROBERT REDFORD'S BRAND IDENTITY
Published: July 9, 2009
Last month, the Promax|BDA show took place in New York City, giving broadcast designers an opportunity to network and take in presentations from many notables in the field. One of the program's high points came in the form of a sit-down discussion with film legend Robert Redford, who was interviewed about his career and own brand by advertising executive Donny Deutsch — he is the chairman of Deutsch, Inc., and also hosted his own cable talk show, The Big Idea With Donny Deutsch, which often featured stars discussing their achievements.
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