LOS ANGELES — Spot watchers are seeing a lot of Rob Lowe these days. In fact, the actor stars opposite himself playing a bizarre array of Rob Lowes in a DirecTV campaign from Grey New York. Directed b ...
January 19, 2015
SANTA MONICA, CA — Lexus ably demonstrates “The Point of All-Weather Drive” in a winter-themed spot from agency Team One, with VFX by Santa Monica’s Arsenal FX. The commercial showcases Lexus GS, LS a ...
During this month’s premiere episode of Glee, now in its final season on Fox, show stars Lea Michelle and Chris Colfer lead the students of McKinley High, along with viewers at home, back to the ‘80s, ...
January 15, 2015
The production and post production landscapes have converged. What used to be two separate fields have blurred. And although there will always be a demand for the premium specialist, more post product ...
Post production has always been an industry undergoing change and today exciting changes are happening faster than ever. New camera systems are allowing filmmakers to work at higher resolutions and hi ...
January 8, 2015
It seems that just a few years ago, building a collaborative, high definition video production workgroup required serious consideration in every area of the infrastructure, from storage and the storag ...
We all work with technology and delivery systems that are constantly being improved and refined as each year passes. That is a given. There are also breakthrough technologies that send a stronger ripp ...
Looking ahead to 2015, we see a fundamental shift in how we are connecting with the consumer beyond the traditional :30 spot. For brands, in particular, there’s a change in how they communicate with t ...
When trying to forecast storage innovations for the new year, it seems like we could simply take last year’s forecast and just make all the numbers larger. 400GB SSDs are now 4000GB SSDs. 10Gb Etherne ...
The tailing-out of motion picture film production provokes the question "What is the sine qua non of cinematic quality? Is it still film?” We left something behind when we transitioned from black-and- ...
January 2, 2015