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July 2015

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Arsenal adds winter chill to Lexus spot
January 19, 2015 –  SANTA MONICA, CA — Lexus ably demonstrates “The Point of All-Weather Drive” in a winter-themed spot from agency Team One, with VFX by Santa Monica’s Arsenal FX. The commercial showcases Lexus GS, LS ...
FuseFX creates 'a-ha' moment for 'Glee'
January 15, 2015 –  During this month’s premiere episode of Glee, now in its final season on Fox, show stars Lea Michelle and Chris Colfer lead the students of McKinley High, along with viewers at home, back to the ‘80s, ...
Outlook 2015: Nice Shoes' Dominic Pandolfino - Pushing beyond trends
January 15, 2015 –  The production and post production landscapes have converged. What used to be two separate fields have blurred. And although there will always be a demand for the premium specialist, more post ...
Outlook 2015: Modern VideoFilm's Mark Smirnoff - Unending change
January 8, 2015 –  Post production has always been an industry undergoing change and today exciting changes are happening faster than ever. New camera systems are allowing filmmakers to work at higher resolutions and ...
Outlook 2015: Quantum's Alex Grossman - Specialized storage infrastructures & modern collaborative workflows
January 8, 2015 –  It seems that just a few years ago, building a collaborative, high definition video production workgroup required serious consideration in every area of the infrastructure, from storage and the ...
Outlook 2015: Trollback + Company's Mitch Monson - Mission + purpose
January 8, 2015 –  We all work with technology and delivery systems that are constantly being improved and refined as each year passes. That is a given. There are also breakthrough technologies that send a stronger ...
Outlook 2015: We Are Royale's Jayson Whitmore - The changing way brands are communicating with their audience
January 8, 2015 –  Looking ahead to 2015, we see a fundamental shift in how we are connecting with the consumer beyond the traditional :30 spot. For brands, in particular, there’s a change in how they communicate with ...
Outlook 2015: Small Tree's Corky Seeber - Maxing out IO capabilities in 2015
January 8, 2015 –  When trying to forecast storage innovations for the new year, it seems like we could simply take last year’s forecast and just make all the numbers larger. 400GB SSDs are now 4000GB SSDs. 10Gb ...
Outlook 2015: Technicolor-PostWorks' Joe Beirne - What would digital nitrate look like?
January 2, 2015 –  The tailing-out of motion picture film production provokes the question "What is the sine qua non of cinematic quality? Is it still film?” We left something behind when we transitioned from ...
Outlook 2015: Sony Pictures Imageworks' Pete Travers - Long-term thinking
December 24, 2014 –  As we look at forecasts for future movies, the vast majority of what we see are sequels and franchises. Some people may look at that as a bad thing, but I don’t see it as bad at all.
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