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June 21, 2012
The Death of Film
Posted By Allen Williams
I don't believe it! I don't believe it! But it does seem to be happening. The beauty, the grace and the extreme latitude of film is vanishing forever because of insatiable greed, as well as an abundance of ignorance.... Or is there a conspiracy going ...
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June 19, 2012
Making the switch: Premiere Pro 6
Posted By Allen Williams
I was a beta tester for Premiere Pro for the last seven months or so - and having signed a non-­disclosure agreement, there wasn't a thing I could say. But now that it's out, there's plenty to say. For the last nine years or so, my main editing ...
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June 18, 2012
PromaxBDA: Risk-Talking vs Risk-Taking
Posted By Joel Pilger
Day three at PromaxBDA 2012 saw many of us attendees conceding we are mere mortals; after several days of non-stop overload, my creative director Brian Eloe here is having a Red Bull alongside his Stella Artois. Yes, a stimulant and a depressant, all ...
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June 18, 2012
PromaxBDA: Fat and Happy
Posted By Jeff Boortz
PromaxBDA 2012 has wrapped but I'm still reeling. It over delivered on its promise to stimulate my mind, get the creative juices flowing, reconnect me with old friends and introduce me to new ones. Jonathan Block-Verk, Jill Lindeman, and their team, ...
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June 18, 2012
PromaxBDA: "The Art of Title Design"
Posted By Danixa Diaz
I was very proud to introduce "The Art of Title Design" session... composed by some of the best title designers of our time and hosted by The Academy of Television Arts and Sciences. Salon D was packed, people were sitting on the floor and standing ...
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June 15, 2012
Day Two at PromaxBDA 2012
Posted By Joel Pilger
Day two of PromaxBDA 2012 here in LA was full of sessions, saucy celebs and serendipitous meetings. I've enjoyed innumerable meetings and fly-bys with clients and colleagues. What caught the attention of Impossible? What keen insights are emerging ...
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June 14, 2012
PromaxBDA: Day 2's hottest session
Posted By Drew Neujahr
As Stefon from SNL can attest, day two at Promax was all about the hottest session the conference had to offer, Videophonic (in which Roger was a participant/ panelist). Videophonic brought together 8 studios, doing some of the most compelling work ...
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June 14, 2012
PromaxBDA: The Roger Awareness Tour
Posted By Drew Neujahr
Apparently LA cabbies don't want you to charge a fare under $10. We learned that the hard way taking clients to dinner at Mas Malo for Beef and Pickle tacos last night before heading to the conference party at the Griffith Park Observatory. Thank god ...
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June 14, 2012
PromaxBDA: Best Practices
Posted By Joel Pilger
The theme of Lee Hunt's annual "Best Practices" session was "Dynamic Branding." Lee gave us a quick overview of a "well-branded hour," courtesy of USA Network. He then began to unpack the ingredients that go into Dynamic Branding. Lee's overall ...
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June 14, 2012
PromaxBDA: The 'Videophonic' session
Posted By Ken Carlson
Enthusiastic crowds greeted the world premiere of nine music videos created by nine leading design studios today in Downtown Los Angeles as part of the "Videophonic" session at the 2012 Promax/BDA Conference. All Videophonic music videos featured ...
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