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April 2014

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June 14, 2012
PromaxBDA: The Roger Awareness Tour
Posted By Drew Neujahr
Apparently LA cabbies don't want you to charge a fare under $10. We learned that the hard way taking clients to dinner at Mas Malo for Beef and Pickle tacos last night before heading to the conference party at the Griffith Park Observatory. Thank god ...
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June 14, 2012
PromaxBDA: Best Practices
Posted By Joel Pilger
The theme of Lee Hunt's annual "Best Practices" session was "Dynamic Branding." Lee gave us a quick overview of a "well-branded hour," courtesy of USA Network. He then began to unpack the ingredients that go into Dynamic Branding. Lee's overall ...
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June 14, 2012
PromaxBDA: The 'Videophonic' session
Posted By Ken Carlson
Enthusiastic crowds greeted the world premiere of nine music videos created by nine leading design studios today in Downtown Los Angeles as part of the "Videophonic" session at the 2012 Promax/BDA Conference. All Videophonic music videos featured ...
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June 14, 2012
PromaxBDA: Lots of Challenges, Lots of Ideas
Posted By Joel Pilger
As the television marketing world has descended upon LA Live for PromaxBDA, I'm struck by the incredibly smart and passionate people in this industry. This place is bustling with challenges. And ideas. Before the conference was even officially ...
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June 14, 2012
PromaxBDA: Day Dos
Posted By Danixa Diaz
This session stood out for me at PromaxBDA - Day DOS... Videophonic - Where eight studios were asked to create music videos for songs from before the 80's. These guys went all out... from live action, to animation, to hybrid solutions and ...
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June 14, 2012
PromaxBDA: Networking
Posted By Danixa Diaz
When Post asked me if I wanted to Blog from PromaxBDA, I said YEAH, let's do it! What's that? Just kidding... I immediately thought: "It will be fun...I've never done it... I love writing," and so many other great reasons... But reality bites and ...
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June 13, 2012
PromaxBDA: Ryan Murphy
Posted By Danixa Diaz
It was a full room for Ryan Murphy at PromaxBDA! He spoke about Glee, American Horror Story and how he deals with stress - which he says he is not very good at! Ryan Murphy likes Girls... the show TV that is!!! And says the hardest thing to pull-off ...
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June 13, 2012
PromaxBDA: Creative Educator's Forum
Posted By Jeff Boortz
With one toe firmly in the industry and another in academia, I am sitting right now in the Creative Educator's Forum at Promax. It is the third year for this forum and my second, and it is amazing to see how the meeting has evolved. Katerina ...
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June 13, 2012
PromaxBDA: Thinking and Drinking
Posted By Jeff Boortz
So the 2012 PromaxBDA conference has kicked off in earnest, and if Tuesday was any indication, it will be one of the best I've attended. Favorite Color's crisp graphic titles and Reeps One's insane beatbox performance got the blood pumping to my ...
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June 13, 2012
PromaxBDA: Time to raid the mini bar
Posted By Drew Neujahr
After the hang over of last night's Kings Stanley Cup win at the Staples center, next door to this years conference, there were a lot of bleary eyes and a lot less mullets and goatees. Terry Lee, Roger's owner and Creative Director described today ...
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