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GREENSCREEN TECHNIQUES
Published: June 25, 2008
The art of greenscreen has become demystified in recent years thanks to
the accessibility of professional tools at affordable prices. But
access to good tools alone doesn't convey command of the nuances that
working with a key demands. Angles, lighting and experience make all
the difference.
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GREENSCREEN: HD OR FILM?
Published: June 23, 2008
In this issue we discuss the challenges of going green, but we’re not talking about being environmentally friendly — although Post Magazine is all for that, of course! The green we are talking about can also be blue — the article (on page 24) is about shooting and compositing greenscreen.
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A SIT DOWN WITH AVID'S NEW LEADERSHIP
Published: May 22, 2008
Neither Avid nor Apple exhibited at NAB this year, but Post did sit down in Las Vegas with Avid’s new CEO, Gary Greenfield, and new VP/GM, Kirk Arnold, to talk about Avid’s “new thinking,” and new editing products. They emphasized repeatedly that Avid’s resurgence would begin with listening to their customers. Obviously, this is where they feel Avid lost its footing in the first place.
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A LOOK BACK AT NAB 2008
Published: April 30, 2008
With 1,650 exhibitors to visit, an estimated 105,259 attendees (down from 111,028 last year) descended on Las Vegas last month for the 2008 NAB show. I’m curious how many of those 105,259 attendees left the show with shin injuries incurred while walking the floor.
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A WINNING COMBINATION
Published: March 31, 2008
No on can deny how wonderful life is in the digital world. We can be
reached anywhere, anytime, we can listen to pristine digital audio
while running a marathon, we can watch our favorite TV show on our
handheld while flying across the country. With all that, we still long
to meet face to face, read a book and see live music. |
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SOUND LIBRARIES
Published: March 27, 2008
Delivery methods vary, but canned music and SFX offer a cost-effective way to get the sound you want.
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AVID CUT MEDIA COMPOSER PRICE BY 50 PERCENT
Published: March 26, 2008
LAS VEGAS — Back in November, Avid announced that it wouldn't be
exhibiting at NAB 2008 and instead would find ways to reach its users
on a more intimate level. Four months later — armed with 150 pages of
customer input, countless one-on-one meetings and extensive blog
research — Avid started talking about its “New Thinking”
customer-focused initiatives.
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THE REALITY OF EDITING REALITY TV
Published: February 27, 2008
Realty TV is challenging from many perspectives: no script, tons of
footage, tight deadlines, less-than-perfect audio. So you might think
that David Basulto, owner of South Pasadena, CA’s Clarity Pictures is
crazy. He recently shot and cut four episodes of Vintage Vanessa, a
reality show he is producing with Valerie McCaffrey of Blue Raven
Films. At press time, they were preparing to pitch the networks. |
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HIGHER LEARNING: BROOKS INSTITUTE
Published: February 6, 2008
SANTA BARBARA, CA — For students, training and talent are a huge part
of the equation, but without the ability to market themselves, finding
an in-field job could be difficult. Brooks Institute (www.brooks.edu),
with six campuses throughout Southern California, knows that
competition is fierce, and before letting its students – working toward
degrees in video production, graphic design, professional photography
and visual journalism — graduate, they make sure they have all the
tools they need to make themselves hirable.
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IT'S EASY BEING GREEN
Published: January 24, 2008
Everywhere you look people are sharing information on how we can
reduce, re-use and recycle. (Although, recently a car salesman tried to
convince me that I could, in fact, drive around in a V8 SUV and not get
pelted by reusable water bottles filled with hatred — I convinced him
otherwise.) And at Post, we
are trying to help spread the word with what I hope is the first of
many articles we will be doing on how our industry can reduce its
carbon footprint.
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