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Editor's Letter: Pros weigh in on the new MacBook Pro
Published: July 9, 2012
Last month Apple introduced what they are calling an “all-new” MacBook Pro with a 15-inch Retina display. It offers Flash storage and third-generation quad-core Intel processors. |
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Editor's Letter: Staying successful in post
Published: June 8, 2012
Running a post house these days is not easy — the economy is shaky, clients and staff need to be happy and engaged, and thanks to affordable pro tools, competition has increased… sometimes even from clients. This month, a handful of long-standing studios share the secrets of their success. A couple of others kindly offered up some tips for this space as well. |
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10 Minutes With: Steve Wozniak
Published: June 6, 2012
LAS VEGAS — At NAB 2012, Post’s editing team, Randi Altman and Marc Loftus, along with the magazine’s owner, William Rittwage, had the opportunity to chat with Steve Wozniak of Apple fame just after he participated in a panel, and just before he was to catch a flight. |
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Editor's Letter: Green initiatives
Published: May 22, 2012
This is the fourth year Post has tackled the topic of “greening the industry.” Previously, we’ve spoken to big-time movie studios, big-time producer Lesley Chilcott (An Inconvenient Truth), and a handful of individuals who were making a difference on movie/television sets. This year, I am very happy to say we spoke to post studios only. |
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Editor's Letter: Getting Started
Published: April 4, 2012
The legacy of Star Wars just keeps on giving. Not only were the films blockbusters, they set a new standard for filmmaking and set an entire generation on a path to filmmaking. |
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Editor's Letter: The benefits of previs
Published: March 5, 2012
We could all do with a little more planning in our lives, right? Looking at something from multiple angles and picking the best path to where we want to be. Post pros specializing in previsualization know better than most how much this process can help in the bigger scheme of things.
This month, we take a look at the process and talk to some experts (page 16). We also reached out to others who don’t necessarily specialize in the previs, but do reap the rewards. |
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VFX 'Ghost Rider: The Spirit of Vengeance'
Published: March 5, 2012
CULVER CITY — The Creative-Cartel (www.thecreative-cartel.com), founded by visual effects producer Jenny Fulle, recently completed work on Sony Pictures’ follow-up to 2007’s Ghost Rider, Ghost Rider: The Spirit of Vengeance, co-directed by Mark Neveldine and Brian Taylor.
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Getting Engaged With Social Media
Published: February 14, 2012
There is no more denying. There is no more avoiding. While some went kicking and screaming into the world of social networking, most have gotten past the gratuitous sharing (you got new shoes? awesome) and found the real value. |
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Editor's Letter: Embracing social media
Published: February 2, 2012
If you own a business, have a hobby or even a remotely curious bone in your body, chances are you have an established social media presence or you visit them from time to time. Heck, my 80-year-old father has a Facebook page. Go Marvin! |
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New Media SWOT: Online & Mobile
Published: January 4, 2012
There are so many ways to reach consumers these days and brands are taking advantage of them all, from digital billboards and social media to in-store kiosks to Websites to viral videos, mobile phones and apps.
This part of the business is growing, with no sign of slowing down, and creatives and post professionals are finding even more ways to engage consumers. |