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December 2014

Randi Altman
Randi Altman is editor in chief of Post Magazine


raltman@postmagazine.com
Authored Articles
A WINNING COMBINATION
Published: March 31, 2008

No on can deny how wonderful life is in the digital world. We can be reached anywhere, anytime, we can listen to pristine digital audio while running a marathon, we can watch our favorite TV show on our handheld while flying across the country. With all that, we still long to meet face to face, read a book and see live music.
SOUND LIBRARIES
Published: March 27, 2008

Delivery methods vary, but canned music and SFX offer a cost-effective way to get the sound you want.
AVID CUT MEDIA COMPOSER PRICE BY 50 PERCENT
Published: March 26, 2008

LAS VEGAS — Back in November, Avid announced that it wouldn't be exhibiting at NAB 2008 and instead would find ways to reach its users on a more intimate level. Four months later — armed with 150 pages of customer input, countless one-on-one meetings and extensive blog research — Avid started talking about its “New Thinking” customer-focused initiatives.
THE REALITY OF EDITING REALITY TV
Published: February 27, 2008

Realty TV is challenging from many perspectives: no script, tons of footage, tight deadlines, less-than-perfect audio. So you might think that David Basulto, owner of South Pasadena, CA’s Clarity Pictures is crazy. He recently shot and cut four episodes of Vintage Vanessa, a reality show he is producing with Valerie McCaffrey of Blue Raven Films. At press time, they were preparing to pitch the networks.
HIGHER LEARNING: BROOKS INSTITUTE
Published: February 6, 2008

SANTA BARBARA, CA — For students, training and talent are a huge part of the equation, but without the ability to market themselves, finding an in-field job could be difficult. Brooks Institute (www.brooks.edu), with six campuses throughout Southern California, knows that competition is fierce, and before letting its students – working toward degrees in video production, graphic design, professional photography and visual journalism — graduate, they make sure they have all the tools they need to make themselves hirable.
IT'S EASY BEING GREEN
Published: January 24, 2008

Everywhere you look people are sharing information on how we can reduce, re-use and recycle. (Although, recently a car salesman tried to convince me that I could, in fact, drive around in a V8 SUV and not get pelted by reusable water bottles filled with hatred — I convinced him otherwise.) And at Post, we are trying to help spread the word with what I hope is the first of many articles we will be doing on how our industry can reduce its carbon footprint.


THE REALITY OF THE WRITERS STRIKE
Published: December 27, 2007

Because it's what I do, and what I have been doing since junior high school, I waited until the last minute to hand in my  "homework" — this editor's letter.
SWOT: EDUCATION & TRAINING
Published: December 5, 2007

Schools are offering students hands-on learning and the skills needed to make the transition from student to pro. Young, talented and trained people are a hot commodity these days, but competition is fierce; schools are recognizing that and incorporating that aspect into their coursework. 
AVID READY TO MAKE CHANGES, WIN BACK HEARTS & MINDS
Published: November 30, 2007

TEWKSBURY, MA — There is an adage that equates succeeding in big business to paddling upstream. When you stop paddling, another company will pass you by. Some might argue that Avid might have lost its stroke over the last few years.
SWOT'S UP?
Published: November 30, 2007

Welcome back to our year-end Outlook issue, where we use the SWOT format — strengths, weaknesses, opportunities and threats — to illicit responses from industry experts regarding their market segment.
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