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Interactive Interest: Posting New Media
Published: March 4, 2011
These days there are more and more avenues available to reach audiences, and creatives are taking advantage of as many as possible. Want to find a way to literally put the audience into a commercial? Have an idea for a wacky TV series that might not get past the suits at a big network? Looking to take visual storytelling to a new level with the iPad? Currently, it’s all possible. |
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Cover Story: Green Days
Published: February 3, 2011
Are you green? Do you recycle every bit of paper and cardboard box that comes your way? Do you carry canvas bags with you from store to store? Do you drink water out of reusable bottles? That’s the easy stuff. |
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Editor's Letter: Embracing Green
Published: February 1, 2011
You don’t have to be a large corporation to make a difference when it comes to protecting the environment. Nobody knows that better than Amber Isham, a production coordinator/manager working on commercials and music videos. “It’s been my own personal mission to bring recycling on-set and create awareness,” she says. |
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Editor's Letter: Who will get Oscar's attention?
Published: January 3, 2011
I’d like to begin this column with a hearty, Happy New Year! Let’s hope that 2011 finds more studios hosting more work in 2011. While we lost some great ones, most recently Asylum VFX, we have seen some growth and expansion, and we hope there is more to come. |
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Editing 'The Green Hornet'
Published: January 3, 2011
CULVER CITY, CA — Veteran editor Michael Tronick and his editing team have taken on the task of helping director Michel Gondry bring the Green Hornet and his trusty sidekick Cato to the big screen. While there is plenty of action to go around, the film stars Seth Rogen, better known for his comedic work (Knocked Up, Superbad, The 40-year-old Virgin) than his crime fighting abilities. In addition to starring in Green Hornet,Rogen also gets writing and producing credit, so his funny hand was in just about everything. Shot on 35mm, The
Green Hornet was undergoing its conversion from 2D to 3D at the time of this interview. |
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Editor's Letter: What's your outlook on 2011?
Published: December 6, 2010
Welcome, once again, to our year-end trends issue where we ask the industry to reflect on the past year and look ahead to the next. In addition to our SWOTs (Strengths, Weaknesses, Opportunities and Threats) that run on the pages of Post, we will be hosting many more on www.postmagazine.com. |
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Director's Chair: Gareth Edwards - 'Monsters'
Published: December 6, 2010
NEW YORK — I first met Gareth Edwards, director/writer of the new Magnolia Films offering Monsters, two years ago in Amsterdam during the IBC show. We were sitting next to each other at an Adobe dinner. He, primarily an After Effects artist, had just completed directing and creating all the visual effects for the BBC’s Attila the Hun. Recently, over veggie burgers in New York City, the UK-based Edwards walked me through his journey as writer, director, cinematographer and visual effects artist on the sci-fi horror film Monsters, about alien life forms and an American journalist and tourist making their way through an infected zone (Mexico) on their way to the US border. |
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3D Stereo Compositing Roundtable
Published: November 1, 2010
As the trend toward 3D stereoscopic projects continues to grow, so does the need for information about working in this new world. Even if job titles aren’t changing, the intricacies of the jobs are. You might be experienced in compositing in 2D, but that doesn’t mean the transition to 3D stereo will be seamless. The same rules no longer apply. Things that weren’t an issue before need to be addressed in order to make sure the audience is literally comfortable with their viewing experience. |
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Student, intern, pro
Published: October 29, 2010
Imagine being a college senior during these economic times. The opportunities to work in your area of interest upon graduation are most likely few and far between, but if your area of interest happens to be the post and production industry? Even in the best of times, competition is fierce. |
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'Waiting for Superman'
Published: October 12, 2010
HOLLYWOOD — Producer Lesley Chilcott and writer/director Davis Guggenheim, the powers behind the Oscar-winning documentary An Inconvenient Truth (climate change) as well as It Might Get Loud (awesome guitar players), take on the American educational system in their latest, Waiting for Superman. |