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April 2014

Marc Loftus

Marc Loftus is the Senior Editor and Director of Web Content for Post Magazine. He has been with the monthly publication since 1992, reporting on new technologies and creative techniques relating to film, television and commercial post production. In that time, he has witnessed the transition from linear to nonlinear, analog to digital, stereo to surround, SD to HD, tape-based to file-based, and 2D to 3D. Marc is a graduate of The New York Institute of Technology.



mloftus@postmagazine.com
Authored Articles
JVC EXPANDS PRO HD LINE
Published: May 8, 2006

WAYNE, NJ – At NAB, JVC gathered members of the press to reflect on the success of its GY-HD100 camcorder, as well as to introduce two new Pro HD products. JVC reports that there are now 12,000 GY-HD100 HDV cameras in the field, being used in applications that range from features (Madagascar) to television shows (Inked) to promos and opens (Good Morning America).

SONY'S XDCAM HD TAKES ON IDITAROD
Published: May 8, 2006

ANCHORAGE, AK – Minneapolis-based freelance director of photography, Mark Falstad, is the first in the US to get his hands on Sony’s new XDCAM HD camera. The company approached Falstad to shoot footage for its NAB exhibit. It needed to show the capabilities of the new HD camera as well as reassure potential buys as to the stability and reliability of both the camera and its optical disc media. So off to Alaska Falstad headed to capture the annual Iditarod dog-sled race, where the variable frame rate PDW-350 would be exposed to both sub-zero temperatures and the dangers of the Iditarod trail.

 

SONY UPGRADES UMD AUTHORING TOOL
Published: April 26, 2006

LAS VEGAS – Sony continues its support of the UMD format with the introduction of UMD Composer 2, a software-only solution that allows users to encode and multiplex content, create interactive elements, and generate the final disc image. The company says over 30 facilities worldwide are currently using UMD Composer to create content for the UMD format that runs on its popular PSP portable gaming system.

JVC EXPANDS PRO HD LINE WITH NEW CAMCORDERS
Published: April 25, 2006

LAS VEGAS – At NAB, JVC gathered members of the press to reflect on the success of its GY-HD100 camcorder, as well as to introduce two new Pro HD products. JVC reports that there are now 12,000 GY-HD100 HDV cameras in the field, being used in applications that range from features (Madagascar) to television shows (Inked) to promos and opens (Good Morning America).

 

APPLE SHOWS 17-INCH MACBOOK PRO & FINAL CUT STUDIO 5.1
Published: April 24, 2006

LAS VEGAS – Apple introduced a 17-inch version of its MacBook Pro at NAB. The new mobile workstation will begin shipping next week and incorporates the Core Duo architecture with 2.16 GHz processors.

DIGIDESIGN SELLS 1,000TH ICON, DEBUTS PRO TOOLS HD 7.2
Published: April 24, 2006

LAS VEGAS – At Avid’s NAB press conference, the company’s Digidesign (www.digidesign.com) business announced that is has sold its 1,000th Icon mixing console, a 48-fader dual-operator D-Control to Walt Disney Pictures and Television. The mixing console will be used to mix the next season of the hit television show Lost. The company also announced further integration with Avid’s Media Composer line of nonlinear editors.

NEWTEK SHOWS LIGHTWAVE 9 & LOW-COST NLE
Published: April 24, 2006

LAS VEGAS – NewTek (www.newtek.com) is showing a powerful, yet low-cost nonlinear editor at NAB that allows users to mix HD and SD video all on the same timeline. Priced at $495 and scheduled to ship this summer, SpeedEdit supports AVI, QuickTime, Flash and MPEG formats.

THE 'B' IN NAB
Published: April 7, 2006

The annual NAB show attracts as many as 100,000 attendees to Las Vegas every April for the purpose of checking out the latest in broadcast technologies. But, as anyone who frequents iTunes knows, the meaning of broadcasting is changing, and you no longer have to be a network or TV station to distribute content.

SONY'S XDCAM HD TAKES ON IDITAROD
Published: April 6, 2006

ANCHORAGE, AK – Minneapolis-based freelance director of photography, Mark Falstad, is the first in the US to get his hands on Sony’s new XDCAM HD camera. The company approached Falstad to shoot footage for its upcoming NAB exhibit. It needed to show the capabilities of the new HD camera as well as reassure potential buys as to the stability and reliability of both the camera and its optical disk media. So off to Alaska Falstad headed to participate in the annual Iditarod dog-sled race, where the PDW-350 would be exposed to both sub-zero temperatures and the dangers of the Iditarod trail.

KFC'S 'TOP SECRET CODE' CRACKED
Published: March 16, 2006

CHICAGO – Agency FCB, here, recently came up with a marketing idea for client KFC that combats a television audience’s willingness to skip over commercials while promoting the restaurant chain’s Buffalo Snacker sandwich, and even rewarding astute viewers for paying attention in return.

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