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April 2014

Marc Loftus

Marc Loftus is the Senior Editor and Director of Web Content for Post Magazine. He has been with the monthly publication since 1992, reporting on new technologies and creative techniques relating to film, television and commercial post production. In that time, he has witnessed the transition from linear to nonlinear, analog to digital, stereo to surround, SD to HD, tape-based to file-based, and 2D to 3D. Marc is a graduate of The New York Institute of Technology.



mloftus@postmagazine.com
Authored Articles
MAKING MUSIC
Published: October 16, 2006

Sound libraries can be an editor’s best friend. It’s easy to grab a CD off the shelf and find well-produced tracks that represent any number of musical genres. Pricing is flexible, depending on usage, and now, with Internet delivery becoming a reality, those stacks of CD cases that litter many studios can just about be eliminated.

GRAMERCY POSTS SECOND SEASON OF A&E'S 'INKED'
Published: September 11, 2006

NEW YORK - Gramercy Post (www.gramercypost.com) recently completed audio post on 20 episodes for the second season of AandE's popular reality series, Inked. The show focuses on the staff of a Las Vegas tattoo parlor based in the trendy Palms casino. 
SOUNDS GOOD
Published: September 8, 2006

The annual AES show takes place in San Francisco next month, and while the convention will have slant toward the business of "live sound," indications show the audio post scene is thriving. In recent weeks, a number of facilities have come online, while others have made significant upgrades.
SIGGRAPH 2006
Published: August 11, 2006

SIGGRAPH, the annual conference for computer graphics and interactive techniques, took place in Boston earlier this month, marking the show’s first trip to the northeast in more than a decade. Post-show figures report attendance of just under 20,000, with more than 230 exhibitors, including 76 first timers.
AUTODESK DEBUTS MAYA 8 & MAX 9
Published: July 31, 2006

BOSTON – Autodesk (www.autodesk.com) is at this year’s SIGGRAPH show with 3D tools that are designed to “make the story come alive.” The company is debuting new versions of its Maya and 3DS Max applications, both of which have been enhanced with performance, productivity and pipeline efficiencies.
PROMAX/BDA HITS NYC
Published: July 6, 2006

Last month, Promax/BDA took place in New York City, with designers and marketing execs coming together to discuss the state of broadcast design. The show was attended by more than 3,400 — up from last year — and plans are already in the works for next year’s return to The Big Apple.
BIG BUCK BUYS
Published: June 8, 2006

For a number of years now, Post has been covering democratization, a trend where post tools have become more affordable and therefore available to more creative professionals.

LAS VEGAS REVIEW
Published: May 10, 2006

As our May issue closed, the Post staff had just returned from Las Vegas, having attended the annual NAB show, also known as “The World’s Largest Electronic Media Show.” NAB’s 1,400 exhibitors attracted just over 105,000 attendees this year, and as busy as we were at the show — meeting with manufacturers, seeing technology demos, attending press events — I feel we only saw a fraction of what it had to offer.

SONY'S XDCAM HD CAPTURES IDITAROD
Published: May 10, 2006

ANCHORAGE, AK – Minneapolis-based freelance director of photography, Mark Falstad, is the first in the US to get his hands on Sony’s new XDCAM HD camera. The company approached Falstad to shoot footage for its NAB exhibit. It needed to show the capabilities of the new HD camera as well as reassure potential buys as to the stability and reliability of both the camera and its optical disc media. So off to Alaska Falstad headed to capture the annual Iditarod dog-sled race, where the variable frame rate PDW-350 would be exposed to both sub-zero temperatures and the dangers of the Iditarod trail.

 

GRASS VALLEY'S INFINITY LINE LETS USER CHOOSE MEDIA
Published: May 8, 2006

NEVADA CITY, CA - Thomson and its Grass Valley (www.grassvalley.com) brand introduced its new Infinity series, which includes an IT-based multi-format camcorder and digital media recorder. The ENG/EFP product line is designed to allow users to choose the format and media they are most comfortable with.

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