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July 2014

Marc Loftus

Marc Loftus is the Senior Editor and Director of Web Content for Post Magazine. He has been with the monthly publication since 1992, reporting on new technologies and creative techniques relating to film, television and commercial post production. In that time, he has witnessed the transition from linear to nonlinear, analog to digital, stereo to surround, SD to HD, tape-based to file-based, and 2D to 3D. Marc is a graduate of The New York Institute of Technology.



mloftus@postmagazine.com
Authored Articles
SONY'S XDCAM HD TAKES ON IDITAROD
Published: April 6, 2006

ANCHORAGE, AK – Minneapolis-based freelance director of photography, Mark Falstad, is the first in the US to get his hands on Sony’s new XDCAM HD camera. The company approached Falstad to shoot footage for its upcoming NAB exhibit. It needed to show the capabilities of the new HD camera as well as reassure potential buys as to the stability and reliability of both the camera and its optical disk media. So off to Alaska Falstad headed to participate in the annual Iditarod dog-sled race, where the PDW-350 would be exposed to both sub-zero temperatures and the dangers of the Iditarod trail.

KFC'S 'TOP SECRET CODE' CRACKED
Published: March 16, 2006

CHICAGO – Agency FCB, here, recently came up with a marketing idea for client KFC that combats a television audience’s willingness to skip over commercials while promoting the restaurant chain’s Buffalo Snacker sandwich, and even rewarding astute viewers for paying attention in return.

NAB, UMD, KFC...
Published: March 6, 2006

With NAB only weeks away, a number of manufacturers have already shown their hand, revealing what they'll have on display in Las Vegas.

SPITFIRE AUTHORING FOR UMD FORMAT
Published: March 6, 2006

SANTA MONICA, CA - Spitfire Media (www.spitfire-media.com)
got into UMD authoring right after Sony introduced the PSP in early 2005. The studio has an ongoing relationship with Universal, having authored a number of DVD titles, and found itself in a position to take on UMD work for titles it was already familiar with.

NAB POST|PRODUCTION WORLD OFFERING NLE TRAINING
Published: February 21, 2006

LAS VEGAS - Editors looking to brush up on their skill or learn additional applications might want to attend this year's NAB Post|Production World Conference (www.nabshow.com), which returns to Las Vegas on April 21-27 for the third year. The event is the result of a collaboration between Future Media Concepts and the National Association of Broadcasters, and offers attendees the opportunity to sit in on any of 200 technical and business session, many of which focus on editing applications.

REEL ADVICE
Published: February 1, 2006

3D Training Institute and The Fashion Institute of Technology teamed up to host the "3D Animation Career Advancement Seminar" last month, offering attendees advice on how to find work in the animation industry. The two-hour discussion featured three panelists, all of whom are active in the animation industry and influential in the hiring process.

NLE RENTALS - PART II
Published: January 4, 2006

Back in September, this space looked at the NLE rental business, particularly two companies that were seeing success in New York. Well, the rental business is thriving elsewhere, too. Across the pond, for example, Peter Watson, director/manager of LEM Digital (London Editing Machines), says the 25-year-old company that services the London filmmaking community is also quite busy.

AES 2005
Published: October 31, 2005

More than 20,000 audiophiles attended last month's AES show in New York, where the latest in audio hardware and software was on display.
POST KATRINA
Published: October 10, 2005

Like many Americans, I spent much of September glued to the TV, watching weather reports and cable news coverage of Hurricane Katrina. Los Angeles and New York are home to so much of the post industry, but cities such as New Orleans also have ties to our community
MUSICAL MASH-UPS
Published: September 7, 2005

So what is a musical mash-up? Well, according to Wikipedia, it consists of the combination [usually by digital means] of the music from one song with the a capella from another.
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